Strategic Plan

Uncommon Leadership: The 2020 Strategic Plan of Pi Kappa Phi

After a successful ten year strategic plan, “The Second Century Vision,” Pi Kappa Phi has embarked on an aggressive six year plan which creates new benchmarks for success and establishes a new level of commitment to our members across seven focus areas.

Student Experience

Pi Kappa Phi will enhance existing programs and resources and launch new initiatives that foster a deeper emotional connection to the Fraternity among a greater number of student members, while promoting the relevance of Pi Kappa Phi to life beyond the student experience.

Alumni Engagement

Encourage, support and enable alumni to cause Pi Kappa Phi to be a continued, meaningful and tangible presence in their lives.


Maintain Pi Kappa Phi’s position as a top ten fraternity in size, specifically reach at least 210 chapters with 14,000 undergraduate members and an average chapter size of 67 and associate retention rate of 88% by 2020.

Chapter Quality & Support

Pi Kappa Phi will enhance and improve overall chapter quality by actively working to support undergraduate men by leveraging the power of technology, utilizing volunteers and improving business systems for overall chapter success.

Branding & Communication

Develop a new branding strategy which better connects the greater fraternity’s four brands and revise the communications strategy to leverage the collective successes of the organizations in a way that informs and engages members while promoting the brand.


Pi Kappa Phi will find innovative revenue streams, adjust financial policies and repurpose existing resources as needed to support the strategic plan’s mission to drive quality of the alumnus and student experience to new heights.


Pi Kappa Phi will continue to strengthen its global governance model to ensure the quality of its future national and student leadership.

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