The name comes from how Doyle and Santamaria worked on the project in their spare time while still having full-time jobs.
Doyle and Santamaria, along with a couple of their Pi Kappa Phi fraternity brothers, decided to see if they could make it because, as Santamaria put it, “…we’re Tech kids; we want to make things.”
After graduating from Tech, they both got traditional day-jobs, Doyle with GTARC and Santamaria with Teradata (and later IBM). It wasn’t until 2009 that the pair started to seriously think about starting their own business — a brewery.