The Pi Kappa Phi brand is much more than a logo. It is who we are as an organization, who we want to be and how people perceive us—all at once.

The organization’s brand is the reputation we’ve spent years building. It’s one of the most valuable assets we have and should be managed carefully.

The “brand experience” happens every time our fraternity touches a student, prospect, professor, researcher, partner and the community. Consistent use of branding reminds people of their positive experience with us when they see proper brand marks and official communications. Whether we communicate in person, in publications, on outdoor boards, in newsletters — each contact is an opportunity to leave a lasting positive experience on the public, university officials, prospective associate members, family members and supporters of Pi Kappa Phi. Our brand marks and communications will be reminders of the good we do in the world and the leadership we bring. That’s what branding is all about.